Chapter 132 Londraland’s No. 1 Public Relations Team
Thirty minutes later, the helicopter Wayne was riding in landed at Hallcester Airport.
Just as he walked out of the airport hall, a white Mercedes MPV parked in front of him.
In the Mercedes MPV, a young and tall woman stepped out, giving a faint smile. “Hello, Mr. Kennedy. I
am Natasha Goodman, the gold medal manager of Team Hawk, the crisis public relations group of
Londraland’s capital.”
“Draccastle Crisis PR Group is the No. 1 professional crisis public. relations group within Londraland.”
“As its subsidiary, Team Hawk, also known as Londraland’s top crisis. public relations team.”
“And I, am the gold medal manager of the world’s number one crisis. public relations team.”
“Therefore, I can assure you that my comrades from Team Hawk and I were able to handle the service
crisis at Hallcester Branch of Golden Sun Bank perfectly.”
Wayne looked at the several determined women in front of him and furrowed his brows slightly.
Did the major shareholders of the head office of Golden Sun Bank actually hire another public relations
team?
Is it their lack of trust in me or are they just too nervous?
Chapter 132 Londraland’s No 1 Public Relations Team
At this moment, the PR assistant beside me stepped forward and said, “Mr. Kennedy, the headquarters‘
shareholders‘ meeting has just sent a message. In order to ensure that this crisis can be handled well,
they have specially hired the top–ranked crisis PR team in the country, Team Hawk, to come to
Hallcester and assist us in handling Hallcester’s affairs.”
Wayne glanced at the several women across from him, a hint of displeasure flashed in his eyes.
Natasha saw Wayne hesitate slightly and was quite displeased, “Mr. Kennedy, are you doubting the
abilities of our Team Hawk?”
“The reason why our Team Hawk can be called the number one crisis public relations team in
Londraland is not just an empty name.”
“Team Hawk, is the elite PR team that I, Natasha, built from scratch.”
“Over the past three years, as the industry’s top gold medal public relations manager. I led my team,
Hawk, and handled over 500 marketing crisis cases, without a single failure!”
“I used to handle crisis public relations assignments almost every three days. I have witnessed
numerous cases of crises, big and small.”
“Like this case of Golden Sun Bank, among the crisis public relations I have experienced, it can only be
considered as one of the simpler ones.”
“After taking over the case of the marketing crisis in your bank, I thoroughly understood and analyzed
the entire process of this case, as well as the interests of all parties involved.”
“It was very simple, there wasn’t much difficulty.”
“In my past cases, there have been many situations like yours.”
“I can assure you that once we entered the public relations negotiation process, we were able to
resolve the issue within half an hour.”
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Wayne looked up and glanced at Natasha in front of him.
This woman appeared to be around twenty–five or twenty–six years old.
From head to toe, there was an overwhelming sense of pride emanating from him.
With an arrogant expression and a disdainful attitude, it seemed like there was no problem in this world
that she couldn’t solve.
Wayne, who was well–versed in the ways of the world, did not believe Natasha’s grandiose words.
There are generally two situations for a person who can speak so much
Firstly, the things in front of her were indeed a piece of cake, not worth mentioning.
Another one is too arrogant, too shallow, and has never truly
experienced big scenes. It’s just a subconscious way of boosting their own confidence.
According to relevant data statistics, the more a person boasts about being good at a certain aspect,
the more it becomes their biggest weakness in that aspect.
However, his own PR assistant quietly informed him that Natasha’s identity had been verified.
The Team Hawk she led was indeed the top public relations team in Londraland.
According to the relevant data, over the past three years, Natasha’s Team Hawk has handled 568 crisis
public relations cases, and has
pter 152 Londraland’s No 1 Public Relations Team
achieved a perfect record with no failures.
After a moment of contemplation, Wayne nodded and said, “Alright, please give me a brief introduction
on how to proceed at the Business Department of the Hallcester Branch of Golden Sun Bank. My two
public relations assistants will fully cooperate with you.”
Natasha glanced at the two public relations assistants behind Wayne and disdainfully said, “Mr.
Kennedy, I will provide a detailed introduction to my public relations strategy and operational
procedures when we get to the car.”
“However, I introduced these to you just to let you understand the entire operation process of our Team
Hawk, and there is no need for you to cooperate.”
“Remember, during the entire crisis management process, none of you can disturb our team.
“If that were the case, it would disrupt the entire public relations operation of our Team Hawk.”
Once the process of public relations mediation became disorganized, it directly rendered the crisis
public relations operation ineffective.
Wayne was displeased with Natasha’s statement and said coldly, “Are you suggesting that none of our
bank’s personnel will be involved in the crisis management process?”
“If there was any deviation in the information or the core of public relations, it would be very difficult to
carry out a second crisis public relations handling!”
“In handling this crisis public relations, what I mean is that our bank should be involved. With your
Team Hawk taking the lead, we will be the support…”
Indraland’s No 1 Public Relations Team
Natasha sneered, “Mr. Kennedy, are you implying that you didn’t have much faith in our team“?”
“No problem with this!”
“Once you have witnessed the entire process of our team handling the problem on–site, you will truly
understand why Team Hawk of Draccastle Crisis PR Group is referred to as the top crisis public
relations team in Londraland.”
“And why was I, Natasha, referred to as the best crisis public relations manager!”
“In short, after I took over this crisis case, everything had to be arranged according to my instructions!”
“I have never had the habit of involving someone who is not very professional in my crisis public
relations work.”
“Unless your bank terminated the agency business with our team now.”
Wayne hesitated for a moment and had no choice but to give up.
After all, this crisis public relations agent was invited to the general meeting of shareholders by the
head office, and I did not have the authority to terminate the agency relationship with them.
“Alright. Ms. Goodman, let’s talk after we get in the car.”
“Can you give me a specific introduction to the crisis public relations. plan you developed?”
Natasha nodded, “Alright, Mr. Kennedy, let’s talk in the car.”
But doubts arose in my mind, can this so–called Team Hawk really handle this crisis?
Chapter 132 Londalandi No. 1 Public Relation
In his thirty years of experience in the banking industry, he had never seen anyone who could
confidently claim that there was no crisis they couldn’t handle.
Natasha got in the business car and took out her tablet. She placed her crisis management plan,
various highly professional analysis charts, and relationship diagrams of individuals in front of Wayne.
“Mr. Kennedy, I am now going to introduce to you the entire public. relations process of our team. Team
Hawk, regarding the crisis management of the Hallcester Branch of Golden Sun Bank.”
“We have identified the crux and core of the crisis that arose from several major clients abruptly
terminating their business cooperation with Golden Sun Bank.”
“Robin was the initiator of the event, and his behind–the–scenes force was the Huber Group.”
“I saw in your bank’s PR Department that the focus of public relations. was mistakenly placed on Robin
in the crisis management plan that was previously formulated.”
“The Huber Group was the first to announce the complete termination of its partnership with Golden
Sun Bank.”
“Afterwards, several other clients also terminated their business cooperation with your bank.”
“Therefore, Karina from the Huber Group was the key figure in this crisis public relations.”
“She was also the key figure in creating this crisis!”
Wayne was slightly taken aback and wanted to remind her that Robin was the key to the problem.
Chapter 132 Londraland’s No 1 Public Relations Team
Natasha did not give Wayne a chance to speak and continued to talk incessantly.
“After extensive data analysis, we identified Karina as the key figure to target in the Huber Group’s
breakthrough.”
“We have prepared several public relations plans for Karina.”
“I believe that as long as Karina can establish effective communication with us, this crisis will be
resolved smoothly.”
Wayne understood that Natasha had set her sights on the Huber family and Karina as the main targets
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Still, I interrupted her and said, “Ms. Goodman, I would like to share my opinion.”
“The crisis public relations strategy formulated by our bank’s PR Department earlier should have been
correct.”
“The key figure responsible for creating this crisis should have been Robin.”
“I still believe that, in order to achieve effective communication and handle this crisis well, the key focus
should be on Robin, rather than the Huber family.”
A hint of displeasure appeared on Natasha’s face as she said, “Mr. Kennedy, please do not interrupt
my introduction. Team Hawk has its own principles and methods of analysis.”
“You have to believe that within Londraland, Team Hawk was the most professional elite team in the
industry.”
“In all the crisis cases that our team handled, there has never been a failure.”
“So, please Mr. Kennedy, patiently listen to my statement.
“You are an expert in finance, but when it comes to crisis public relations, you are not as good as me. I
am the expert.”
Wayne frowned slightly and reluctantly said, “Alright then, go ahead and continue with your
introduction.”
A smug expression crossed Natasha’s face.
“Okay, let’s continue analyzing the core points of the crisis public relations, the Huber family and
Karina’s situation.”
“Why were the Huber family and Karina the focal point?”
“Firstly, although Robin was the key figure behind the incident, his role was merely that of the President
of the Eastern District Development Corporation, a subsidiary of the Huber Group.”
“And, moreover, having just taken office, with limited experience in the industry and within the Huber
family, what’s even more crucial is that he had almost no connections in Hallcester.”
“We have investigated his social connections, and the friends he made in his social circle were all
insignificant individuals from mediocre. families.”
“But the Huber Group is different, it was the No. 1 noble family in Hallcester and had deep roots in the
town.”
“Even the rising star Purpeak International Group and the gray area Demon’s Lair cannot be compared
to it.”
“Therefore, the Huber family was the key to this crisis public relations, and there was another reason,
the Huber family was Robin’s
background.”
“On the surface, the decision made by Robin was his personal action.”
“Actually, you may have all overlooked the fact that without the Huber family’s consent, could Robin
have made the decision to purchase. Glory Edifice?”
Wayne and his two public relations assistants were completely confused.
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